By Destiny Uko
Online shopping has become a convenient and essential way of modern living. With a few taps on a phone, one can purchase clothing, electronics, groceries, accessories, and even services from vendors found on platforms like Instagram, WhatsApp, TikTok, and Facebook.
However, this convenience comes with risks. Many buyers have experienced scams, poor product quality, delivery delays, or received a different order. To protect themselves and enjoy more rewarding online transactions, customers must understand the key things to watch out for and steps to take before parting with their money.
Do not rely solely on images found on the brand’s website.
Some of the photos uploaded by vendors are often edited, filtered, or even lifted from the internet.
Always request real, unedited photos or short videos of the product you seek, before making a purchase. In ordering clothing, shoes, or accessories, ask for specific details such as the fabric type, shoe size, colours available etc. If a vendor is hesitant or unwilling to provide these, opt for another to avoid “What I ordered vs what I got” scenarios.
Check for Reviews and ratings
This is important because it comes from those that have shopped with the vendors. Customer reviews offer valuable information regarding the vendor’s trustworthiness and reliability. When dealing with a vendor on Instagram or Facebook, diligently go through their tagged photos, video reviews, comment sections and google ratings.
Beyond social media, conduct a quick search on sites such as Google, Twitter, or Nairaland with the vendor’s name followed by words like “scam,” “complaint,” or “review,” for more safety.
Use secure and verified payment channels
It is safer to pay through verified payment mediums such as Paystack or Flutterwave, which offer more secure transactions.
If a vendor insists on receiving funds through a personal bank account, make sure that the account name tallies with the business name.
Confirm delivery timeline and tracking options
Delivery delays are one of the most common complaints associated with buying goods online. Before making payment, confirm the delivery time, whether the item is in stock or on pre-order, and which delivery means the vendor uses.
Professional vendors typically use trackable services like GIG Logistics, Kwik Delivery, or Jumia Logistics. Always request a tracking number and again, do not forget to confirm the method of delivery.
Ask about return and refund policies
This has caused customers and vendors to be at loggerheads many times. A legitimate vendor should have a clear and fair return and refund policy. Ask before purchase: “What happens if the product arrives damaged or does not meet expectations?”
While popular platforms like Jumia and Konga have structured policies, many small business owners on social media operate with vague or no policies at all. Get the vendor’s stance in writing, even if it is a chat screenshot. This could serve as evidence if a dispute erupts.
Beware of urgency tactics and “limited offer” pressure
Some vendors use urgency to push buyers into hasty decisions, claiming items are “almost sold out” or “only available for the next 24 hrs” Beware of such tactics. Reliable vendors do not play on customers’ emotions or manipulate customers into making impulse purchases.
Take time to assess the product, verify the vendor, and read terms clearly before taking further steps.
Protect Your Personal Information
Only provide personal information necessary for the transaction. Be cautious of websites that request excessive details, such as your Bank verification number (BVN) NIN or bank login details. Ensure that the website has a clear privacy policy outlining how your data will be used and protected.
Be cautious of ridiculously low prices
Unusually low prices are often a warning sign. A vendor selling an iPhone 13 for 100,000 naira or branded perfumes for 3000 naira should spark suspicion. These deals are usually either for counterfeit items or outright scams.
Before purchase, compare prices on more reliable sources like Slot, Pointek, or Amazon to determine what the standard price range is.
Keep records of every transaction
Always save proof of payment, conversation screenshots, and product descriptions. This documentation will be vital in case you need to issue a complaint to the vendor or report them to authorities.
Monitor Your Accounts Regularly
After making online purchases, regularly check your bank and credit card statements and history for any unauthorized transactions. Early detection of fraudulent activities can help prevent potential losses. If you notice any suspicious moves, report to your bank immediately for tracking.
Conclusion
Online shopping has come to stay, and when done with precision and precaution, it can be a smooth, relaxing experience. Every customer has a responsibility to carry out background checks, make research, verify, and ask the right questions before making payment.
Online shopping offers convenience but also presents risks such as scams, poor product quality, and delivery issues. Buyers should take precautions by requesting real photos and videos of products, checking vendor reviews and ratings, and using secure payment methods. It is crucial to confirm delivery timelines, tracking options, and clearly understand return and refund policies to avoid disputes. Be wary of urgency tactics, low prices that seem too good to be true, and ensure personal information is protected. Buyers should keep transaction records and monitor accounts for fraudulent activities to safeguard against potential losses. Conscientious shopping can make the online purchasing experience smooth and enjoyable.
