Braze offers $30M+ worth platform access to underrepresented startup founders

Ismah Ayomide Hassan
2 Min Read

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Braze, a global customer engagement platform, is inviting underrepresented founders to apply for its Tech for an Equitable Future programme, which provides 12 months of free access to Braze’s technology and support services.

The programme aims to empower startups led by underrepresented founders to build stronger customer relationships, drive revenue, and scale globally.

Focus

Launched in 2020, Tech for an Equitable Future has supported dozens of high-growth startups across the world.

Its core mission is to help lean teams leverage Braze’s powerful customer engagement tools to deliver personalised experiences across channels—without requiring large technical teams or advanced expertise.

By providing this access, Braze hopes to give founders the tools needed to transform bold ideas into sustainable businesses and close equity gaps in the global startup ecosystem.

Grants and benefits

Selected startups will receive a 12-month product grant that includes the Braze Go package and a suite of supporting services.

Key features include:

  • Unlimited push notifications, webhooks, and in-app/in-browser messaging.

  • Support for up to 75,000 monthly active users.

  • 500,000 message credits.

  • Two dedicated IP addresses.

  • One Currents Connector for message event integration.

  • Full access to SDKs and APIs.

  • Six weeks of onboarding support to ensure smooth implementation.

Eligibility criteria

To qualify, startups must meet the following requirements:

  • Be underrepresented-founded, including companies with Black or women founders in the APAC, EMEA, or North America regions.

  • Be bootstrapped or have raised less than $30 million in venture funding.

  • Have fewer than 100 employees.

  • Possess a compatible SDK and the necessary engineering and marketing resources.

Deadline

Applications close on January 16, 2026.
Interested startups can visit the Braze website to apply and learn more.

Explore our Opportunities page for more calls.

Summary not available at this time.

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