Women entrepreneurs of Africa can now apply for the Women in Digital Business (WiDB) Program. This program is like a big helping hand to teach you cool digital and business skills, so your business can do really well in today’s world. It’s all about helping you make your business shine online!
This program is a big deal, created by AM-Steve House, working with ITCILO and Microsoft Philanthropies. It’s made just for African women entrepreneurs, equipping you with all the tools and training you need to grow your business, make it official, and succeed in the digital world.
Benefit detail
- First, you will learn the important basics of digital stuff. You’ll find out why going digital is so important for your business.
- Then, you will learn how to make your business visible online using social media, websites, or messaging apps.
- You will also learn how to sell your products or services online easily.
- There’s a cool part called “Start and Improve Your Business (SIYB)” from a famous group called the ILO. This helps you get great ideas for a business, then shows you how to plan and start it.
- If you already have a business, you’ll learn how to make it even better by improving things like marketing and keeping good records.
- In the last part, you will receive special help to make your business formal. This means getting it officially registered so it can grow big and strong, and follow all the rules.
The target is for this program to help 50,000 women entrepreneurs across Africa, helping their businesses become strong and resilient.
Who can apply?
- If you are a woman and you are between 18 and 60 years old, and you live in any of the 55 countries in Africa, you can apply.
- You should either have a business idea you want to start or already have a business running.
- They especially want to help women who run businesses that are not about technology.
How and when to join
The application deadline is September 19, 2025. Click HERE to start.
You can also enter the #MyLittleBigThing 2025 Challenge to get funding for your project.
The Women in Digital Business (WiDB) Program invites African women entrepreneurs to apply for a comprehensive training initiative aimed at enhancing their digital and business skills. Developed by AM-Steve House in collaboration with ITCILO and Microsoft Philanthropies, the program focuses on equipping participants with essential tools to thrive in the digital marketplace.
The program includes foundational digital training, guidance on creating an online presence through social media and websites, online sales techniques, and insights from the ILO's "Start and Improve Your Business" methodology. Participants will also learn how to enhance existing businesses with improved marketing and record-keeping and receive support to formalize their businesses legally.
Eligible applicants are women aged 18 to 60 residing in any African country, whether they have a business idea or an existing enterprise, particularly in non-technology fields. The goal is to empower 50,000 women across Africa, with applications due by September 19, 2025. Additionally, applicants can join the #MyLittleBigThing 2025 Challenge for potential project funding.
