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Apply now: LinkedIn Ad Grants to support workforce development

Nneka Nwogwugwu
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LinkedIn is now accepting applications for its Ad Grants Program, designed to empower nonprofits focused on workforce development, diversity and inclusion, and environmental sustainability.

The programme offers free LinkedIn ad credits to help nonprofits expand their impact by reaching targeted professional audiences. Whether it’s building awareness, attracting talent, or recruiting volunteers, the Ad Grant helps organisations amplify their mission on a global platform.

Key Benefits

  • Free LinkedIn ad credits to support strategic outreach

  • Access to a LinkedIn advertising expert for consultation and best practices

  • Tools to raise awareness, recruit talent, engage volunteers, and attract corporate partners

Eligible Projects

Nonprofits can use the grant to:

  • Educate the public on key issues

  • Recruit program participants or volunteers

  • Hire team members

  • Build relationships with corporate sponsors

Eligibility Criteria

Applicants must:

  • Be an accredited nonprofit with valid tax documentation

  • Focus on one of the following areas:

    • Economic opportunity for professionals facing barriers

    • Diversity, equity, and inclusion (DEI)

    • Environmental sustainability

  • Have maintained an active LinkedIn Company Page for at least six months

How to Apply

Apply by visiting the official LinkedIn Ad Grants Program page.
Deadline: July 11, 2025

LinkedIn is now accepting applications for its Ad Grants Program, aimed at empowering nonprofits in workforce development, diversity and inclusion, and environmental sustainability. This program offers free LinkedIn ad credits to help these organizations expand their impact by engaging with targeted professional audiences on a global platform. The grant assists nonprofits in building awareness, recruiting talent, and attracting volunteers.

Key benefits include free ad credits for strategic outreach, access to a LinkedIn advertising expert for guidance, and tools to engage volunteers, attract corporate partners, and raise awareness. Eligible projects for this grant involve educating the public, recruiting volunteers or participants, hiring team members, and forging relationships with corporate sponsors.

To qualify, applicants must be accredited nonprofits with valid tax documentation, focusing on economic opportunities for marginalized professionals, diversity, equity, inclusion, or environmental sustainability. They must also have maintained an active LinkedIn Company Page for at least six months. Applications can be submitted via the official LinkedIn Ad Grants Program page, with a deadline of July 11, 2025.

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